Pricing that's aligned to meetings booked
A monthly retainer with a performance component tied to results. Scope, commitment and exclusions are all published below, so you know what you're buying before you get on a call.
Launch
For teams testing a single niche and proving the channel.
Best for
Founder-led or 1–5 person sales teams running outbound seriously for the first time.
- Niches / ICPs
- 1
- Live campaigns
- 2
- New contacts / month
- ~2,000
- Strategy calls
- Monthly
Scope
- 1 target niche / ICP
- List building + verification
- Dedicated sending infrastructure
- Campaign copywriting & iteration
- Reply handling → booked meetings
- Monthly performance reporting
Includes
- Setup
- Included — 2–3 weeks to warm infrastructure
- Minimum term
- 3 months, then rolling
- Notice
- 30 days
- Performance
- Per qualified meeting, agreed up front
Terms
Growth
Most popularFor teams scaling outbound across multiple verticals.
Best for
Sales teams with proven messaging and the capacity to take 20+ meetings a month.
- Niches / ICPs
- Up to 3
- Live campaigns
- Up to 6
- New contacts / month
- ~6,000
- Strategy calls
- Bi-weekly
Scope
- Up to 3 target niches / ICPs
- Everything in Launch
- Higher monthly send volume
- Dedicated niche landing pages
- A/B-tested messaging angles
- Bi-weekly strategy calls
- Per-niche attribution reporting
Includes
- Setup
- Included — 2–3 weeks to warm infrastructure
- Minimum term
- 3 months, then rolling
- Notice
- 30 days
- Performance
- Per qualified meeting, agreed up front
Terms
Scale
For teams that want outbound as a core revenue engine.
Best for
Multi-rep sales orgs with a defined territory model and a pipeline number to hit.
- Niches / ICPs
- Unlimited
- Live campaigns
- Built to target
- New contacts / month
- Built to target
- Strategy calls
- Weekly + QBRs
Scope
- Unlimited niches / ICPs
- Everything in Growth
- Custom volume & infrastructure
- Dedicated strategist
- CRM + workflow integration
- Quarterly business reviews
Includes
- Setup
- Scoped per engagement
- Minimum term
- 6 months, then rolling
- Notice
- 60 days
- Performance
- Blended retainer + per-meeting model
Terms
Prices shown are indicative starting points, not a quote. We work on a monthly retainer with a per-meeting performance component; the final structure depends on your market size, deal value and targets, and is agreed in writing before anything starts.
What every engagement includes — and what it doesn't
Being clear about the boundary closes more deals than pretending there isn't one.
Included in every tier
- ICP definition and account research
- List building, verification and enrichment
- Dedicated sending domains and warmed inboxes
- SPF, DKIM and DMARC configured and monitored
- Campaign copywriting, testing and iteration
- Reply handling, qualification and objection handling
- Meetings booked directly onto your calendar
- Monthly reporting against agreed targets
Not included
- Closing the deals — you take and run the meetings
- Paid ads, SEO, or broader demand generation
- CRM licences, data tools or your own software costs
- Inbound lead handling and existing pipeline follow-up
What counts as a qualified meeting
A scheduled call with a decision-maker or budget-holder at a company inside your agreed ICP, who understands what you do and has agreed to the meeting. No-shows are rebooked or replaced.
This definition goes in the agreement before any campaign starts. It's the number the performance component is calculated on, so it's worth arguing about up front rather than at the first invoice.
Questions, answered
Launch and Growth run on a three-month minimum, then month to month with 30 days' notice. Scale is six months with 60 days' notice. The minimum exists because sending infrastructure needs two to three weeks to warm before campaigns go live — a one-month trial would only ever measure the ramp.
No. Domain setup, inbox warming, list building and campaign copywriting are included in the retainer on Launch and Growth. Scale engagements are scoped individually, and anything additional is agreed in writing before it starts.
List building and verification, sending infrastructure, copywriting and iteration, reply handling, and reporting — everything needed to turn a cold list into booked meetings. The full list, and what's deliberately out of scope, is published above.
Part of the fee is tied to qualified meetings booked, against the definition published above and agreed in your contract. It keeps our incentives pointed at the only thing that matters: meetings on your calendar.
We rebook it. If the prospect goes cold after two attempts, it doesn't count toward the performance component and we replace it. You pay for meetings that happen.
Yes, after the minimum term, with the notice period for your tier. We don't lock clients into annual contracts — if the channel isn't working, a long contract won't fix it.
Because the honest answer depends on your market size, deal value and target. A campaign into 800 accounts costs less to run than one into 8,000. The figures above are real starting points, and we'll give you a fixed number on the call.
Let's price it to your goals
Tell us your target market and pipeline goals — we'll propose a structure on the call.